Ar+Cook | Zink

Shaping / Ergonomics / D.F.M

Intro

Hand held zinc kitchenware line

Ar+Cook, a Brooklyn based quality kitchenware brand, asked us to design its hand held zinc kitchen tool series.

Design strategy

Handle with care

The main insight followed by market research was, counter intuitively, that the handle design holds much more potential to create a distinct, iconic and functionality enhanced product. Following this guideline, we designed the series with a using handle that serves as a stand, easy to hang, lightweight and super comfortable, all those trades were fused to an iconic shape and a disruptive visual.