Intro

Magnetized

When it comes to kitchenware, pushing the creative envelope, one of our obsessions. We always think of new joyful and smart expressions to the repetitive, sometimes tiresome work that kitchenware entails, 

This product started as a thought about the action of attaching knifes to a wall mounted magnet rack, which in the last few millimeters, is very much intense and strong magnetic driven movement.

We associated this eruptive movement to a knife throwing scenario, which from there the visual leap was obvious to us.